fallen into some unexpected difficulties during the process of custom packaging ? The following will analyze the most common problems in custom packaging and provide practical suggestions to help you avoid these traps .
1. Excessive packaging and waste of resources
Some businesses believe that using more packaging materials can better protect the product and highlight the brand ‘s high-end positioning. However, in fact, this practice not only increases costs, but also causes serious environmental problems, which in turn has a negative impact on the brand image .
For example, an electronics retailer once customized packaging for a pair of Bluetooth headphones , using a thick corrugated cardboard box as the outer layer, a plastic foam box as the middle layer, and a card box as the inner layer . In reality, a simple drawer box with a custom inner tray would have been sufficient to protect the headphones. Excessive packaging not only increases production costs for retailers , but also wastes resources and harms brand reputation .
To avoid overpackaging, you first need to understand the product’s needs. For fragile items like glassware, choose appropriate cushioning materials rather than piling up multiple packaging materials. You can also consult JS Packaging , whose professional engineers will design the most cost-effective packaging solution based on the product’s characteristics .
2. Wrong packaging structure design , easy to break
The packaging structure affects whether the product can be protected during transportation and the consumer experience .
One common problem is the improper choice of packaging box type . For example, a coat brand exporting its products may choose drawer boxes. This type of box can cause packaging damage during long-distance transportation , resulting in huge losses for the merchant and increasing storage and transportation costs . The recommended solution is to choose large-sized folding boxes, which not only saves storage and transportation costs but is also less prone to damage.
Another issue is the lack of a proper internal support structure. For products with irregular shapes or multiple components, if the packaging lacks a suitable internal support structure, the product will sway freely within the packaging during transportation, resulting in collision damage.
To avoid packaging design errors, it’s recommended to choose a professional custom packaging factory and provide them with detailed product information. JS Packaging has a professional design team that simulates the transportation process and designs a scientific and reasonable packaging structure. In addition, sample testing is performed before mass production to verify whether the packaging structure can effectively protect the product .
3. Wrong packaging materials affect the product
Some businesses blindly pursue low costs when selecting materials and ignore product characteristics, which ultimately results in the packaging failing to promote the brand .
One mistake is using inappropriate materials . Choosing the right packaging can help you better showcase your product. For example , electronic product merchants use packaging materials with good moisture-proof properties. In a humid transportation environment, the electronic components inside the product are not easily affected by moisture. Another thing to consider is the choice of environmentally friendly materials . If you are a brand with an environmentally friendly concept, you should choose environmentally friendly materials such as special paper kraft paper when choosing packaging. Craft printing also requires materials such as soy ink. If you do not use environmentally friendly packaging materials, it may not match the brand’s tone .
To choose the right packaging material, you first need to understand the product characteristics and target market. For food products, choose materials that meet food safety standards; for electronic products, choose materials with good moisture and impact resistance ; for environmentally friendly brands, try to choose recyclable, biodegradable, or renewable materials. If you still don’t know, JS Packaging has been specializing in packaging for 27 years and can provide you with professional packaging material recommendations .
4. Wrong packaging size increases costs
Packaging size is another key factor that merchants often overlook. If the packaging size is too large or too small, it will cause a series of problems .
Oversized packaging not only increases production costs but also shipping costs. Oversized packaging takes up more space during shipping, increasing unit shipping costs. However, one of our perfume customers chose this foldable gift box . Ten of these boxes are the same height as one standard gift box . Ultimately, this reduced shipping costs by 25% compared to standard packaging , and the customer also saved the cost of a single bag.
To determine the appropriate packaging size, you first need to accurately measure the product’s dimensions, including length, width, and height . If a single package needs to accommodate multiple products, you also need to consider how the products are placed within the package to ensure they receive adequate cushioning and protection during transportation. JS Packaging offers free packaging size design services, ensuring product safety while minimizing costs .
Summary: Leave professional matters to professionals
If you want to avoid the common pitfalls of custom packaging but don’t have experience, contact JS Packaging and provide detailed product information . You’ll receive a high-quality, cost-effective , and brand-appropriate custom packaging solution.