In the luxury market, packaging has gone beyond the scope of physical containers and has become a three-dimensional narrative carrier of brand culture. Through the systematic design of visual, tactile and functional three-dimensional structures, top-level paper packaging can increase the sense of product value by more than 40% (data source: 2024 Luxury Packaging White Paper). This article will reveal the core logic of the 3-layer structural design method.
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1. Visual layer: precise coding of material language
The selection philosophy of special paper
The material selection of luxury packaging follows the “three-sense principle”: Dutch Cordenons velvet touch paper with a gram weight of ≥300g/m² and a surface roughness of Ra≤2.5μm, combined with the German imported embossing process, can visually form a “matt-high gloss” level contrast. Eg : A jewelry brand uses Japanese bamboo fiber special paper to present an amber texture under natural light, increasing the product premium by 18%.
Color management system
Using Pantone spot color ink + spectrophotometer calibration, the color difference is controlled within 1.0. The standardized production of Hermès Orange uses this technology to achieve color consistency in the global supply chain. Eg:A whiskey brand uses sliver cardboard+ UV technology to make the bottle reflectivity reach 87%, forming a unique halo effect in a dark environment.
2. Touch layer: sensory revolution of ergonomics
Structural mechanics design
Our most styling folding magnetic box,the folding structure achieves lightweight and efficient space utilization, reducing 85% of the packaging storage space, and the magnetic suction design achieves a smooth experience of “opening with a touch of the fingertip”. The edge processing uses a German imported rounding machine (R angle 1.2mm) + Italian polishing equipment (Ra≤0.8μm) to eliminate all physical burrs, while maintaining rigid support capacity to meet dynamic load requirements
Multi-dimensional sensory integration
The combination of German Kurz 3D embossed hot stamping technology (depth 0.15mm) and Japanese Toyo micro-convex tactile oil (0.08mm three-dimensional texture) can create a tactile-visual synesthesia experience. A watch brand superimposed the hot stamping process on the carbon fiber texture special paper, making the packaging present a “metallic flow” at different angles, and the social media communication rate increased by 230%.
3. Functional layer: the value of intelligent structure is upgraded
1. Modular protection system
The US patented hidden magnetic buckle (closing error ≤0.1mm) + adjustable EVA lining can be compatible with product size changes of ±20mm in diameter, and pass the drop test (ISTA 3A standard).
Sustainable innovation path
The corn starch-based adhesive certified by the EU EN13432, combined with the disassembly guide printed with UV invisible ink, increases the packaging recycling rate by 65%. Through this solution, a luxury group reduced packaging costs by 22% while maintaining high-end texture, and was nominated for the Red Dot Design Award in the sustainable category.
Three dimensions of design verification
1. Stress test system
• Environmental test: 72 hours at 40℃/90% RH humidity to ensure material stability
• Mechanical test: 1.2-meter free fall test to verify the effectiveness of the buffer structure
2. Commercial value conversion, a luxury brand achieved the following through a 3-layer structural design:
• Display attractiveness increased by 37%
• Customer satisfaction increased to 92%
• Social media sharing rate increased by 2.3 times
The high-end nature of luxury paper packaging is essentially a perfect balance of “precision engineering and perceptual cognition”. Through brand coding at the visual level, sensory revolution at the tactile level, and intelligent evolution at the functional level, we help customers create packaging solutions that are both ergonomic and
The high-end nature of luxury paper packaging is essentially a perfect balance of “precision engineering and perceptual cognition”. Through brand coding at the visual level, sensory revolution at the tactile level, and intelligent evolution at the functional level, we help customers create packaging solutions that are both ergonomic and emotionally resonant. If you need to obtain the “2025 Luxury Packaging Material Trend Report” or discuss customized solutions, please contact our interdisciplinary design team.