For European and American companies, high-performance packaging is not simply about choosing the cheapest packaging factory, but rather about balancing production costs, compliance risks, and brand value. A 2024 survey by the European Packaging Federation showed that 58% of companies had suffered losses due to inappropriate packaging choices. Today, JS Packaging helps you select truly high-performance packaging in the market, focusing on the following key points:
I. Possessing compliance certification
A factory must adhere to strict packaging regulations ; non-compliance can result in fines, cargo delays, or even market bans, the costs of which far exceed the packaging’s own expense. High-quality, cost-effective packaging requires compliance with regional regulations. JS Packaging holds ISO, FSC, SGS, and BSCI certifications, meeting the packaging requirements of most countries.
II. Choosing the right material Your Heading Text Here
The choice of packaging materials directly determines cost and performance. European and American companies typically select materials based on product characteristics to avoid excessive pursuit of quality leading to wasteful packaging or the use of low-cost materials that could result in product damage.
Paper type | Cost level | Applicable Scenarios |
Kraft paper | Low | Suitable for food packaging hardware accessories, express envelopes, shopping bags, etc. It has excellent burst and tear resistance, effectively protecting the contents, and is environmentally friendly and recyclable, meeting green packaging requirements. |
corrugated paper | Low | Widely used in transport packaging, such as cardboard boxes, express delivery boxes, and outer packaging boxes for home appliances. Single-wall corrugated paper is suitable for packaging lighter items, while double-wall corrugated paper has stronger load-bearing and cushioning properties, making it suitable for packaging large, heavy, or fragile items and reducing collision damage during transportation. |
Coated paper | middle | Coated paper has a smooth surface, produces vibrant colors and clear patterns, and can enhance the appearance and perceived quality of products. It is suitable for cosmetics, health products, gifts, tobacco and alcohol, and other products that require exquisite packaging. |
White cardstock | middle | Suitable for making folding boxes, tote bags, business cards, greeting cards, etc. The paper is sturdy, has high whiteness, and produces good print quality. It also possesses a certain degree of stiffness and folding resistance, making it commonly used for packaging daily necessities, clothing, and other products. |
Specialty Paper | high | Specialty paper, used in high-end customized packaging, has unique textures, qualities, or functions that can highlight the scarcity and high-end positioning of a product, meet personalized and differentiated packaging needs, and enhance brand image. |
III. Reject excessive packaging
Consumers in Europe and America tend to dislike excessive packaging . Surveys show that EU consumers are willing to pay higher prices for products with simple, environmentally friendly packaging. Simplifying packaging design can reduce costs while aligning with consumer values.
- Customized packaging : Prioritize packaging factories that can customize packaging according to product and brand requirements. This ensures that the packaging fits the product perfectly and avoids waste of packaging materials.
- Appropriate packaging techniques : Packaging techniques can enhance brand influence. For example, hot stamping, UV printing, and even a simple logo can produce unexpected promotional effects and enhance brand recognition when combined with these techniques.
- Reduce secondary packaging : For fragile products, use custom-made inner trays and sturdy box shapes instead of unnecessary outer boxes to avoid packaging waste .
IV. Positive Evaluation
Packaging factory efficiency is a key factor in achieving high-quality, cost-effective packaging. European and American companies often optimize costs through well-planned supply chain layouts and collaborative partnerships.
- cross-border factories : Choose packaging factories with a long history, good reputation, and expertise in cross-border cooperation. They have rich experience in customized packaging, numerous cross-border cooperation cases, and knowledge of cross-border packaging.
- Bulk purchasing and long-term cooperation : It is recommended to place large orders. Customized packaging is generally produced in batches by automated machines. The larger the quantity, the lower the cost per unit. Therefore, placing a large order at once or signing a long-term contract with the packaging factory is the most cost-effective option.
- Lightweight and compact packaging : Reducing packaging volume and weight lowers logistics costs. For example, foldable packaging reduces storage and transportation space, lowering logistics costs by 20-30%.
V. Meeting Green Needs
In the European and American markets, sustainability is a packaging requirement for many green brands. They can choose environmentally friendly materials for customized packaging, such as the following commonly used environmentally friendly materials:
- Recycled materials: 80%-100% recycled waste paper , such as old cardboard boxes, newspapers, and magazines. It has FSC and GRS environmental certifications , can be recycled an unlimited number of times, and can degrade in the natural environment in 3-6 months , with low cost.
- Pulp : Made from industrial waste such as waste paper, bagasse, and wheat straw, turning waste into treasure. It contains no chemical additives, is food-grade safe , and is 100% biodegradable .
- Kraft paper : made from virgin or recycled wood pulp, with strong fiber toughness , recyclable, biodegradable, and highly printable.
Choosing the right packaging can not only reduce costs but also enhance brand competitiveness. The best value packaging isn’t necessarily the cheapest, but rather the one that delivers the highest value at a reasonable cost . If you require customized packaging, please contact JS Packaging; we’re happy to assist you!