From Workshop Apprentice to Leader Of Packaging Industry
From Workshop Apprentice to Industry Leader
“Packaging is more than just a product’s exterior—it is the first impression of a brand’s value. I’ve dedicated my life to making packaging a universal language that connects brands to the world.”
— Founder & CEO of JS Packing
History of an undertaking
Developing With a Passion While Exploring The World.
In 1996, a young man with a vision for the future stepped into a packaging factory founded by a Hong Kong entrepreneur. He began work hard on company, as an apprentice.Everyday he immersed himself in the world of packaging. With full focus and tireless dedication, he mastered the operation of printing presses, cutting machines, die-cutting tools, and more—paying close attention to every detail and perfecting every process. These hands-on experiences laid a strong foundation for his future development. That young apprentice is now the Founder and CEO of JS Packaging.
Over the next decade, his expertise deepened and his responsibilities grew. By 2006, as the original factory owner began stepping back due to age, he assumed the role of acting plant manager. He handled procurement, quotations, and client communication himself, gradually building a comprehensive understanding of the entire packaging chain. His perspective broadened, and his leadership began to take shape.
In 2010, driven by ambition and courage, he founded Shenzhen Jinshun Printing Co., Ltd., marking the beginning of his entrepreneurial journey. Like most startups, the early days were challenging. The company began with basic services like manuals and leaflets.
By 2012, it had found its footing in the market, establishing its core business and direction.
In 2013, the company expanded into packaging box production, offering not just instruction manuals and hang tags but also small color boxes tailored to customer needs.
By 2016, the product line evolved to include corrugated and kraft boxes—providing protective, display-worthy packaging that served both shipping and branding purposes. This marked a significant step in broadening JS Packaging’s capabilities.
In 2019, the company launched international trade, entering overseas markets with confidence. And js packaging start to production gift boxes(including magnetic box, lid and base box, drawer gift box etc.) .Thanks to reliable product quality and outstanding service, JS Packaging established partnerships with global clients and began to shine on the international stage.
In 2022, JS Packaging shifted its focus to the premium packaging sector, introducing bespoke rigid gift boxes. From structural design to production, each box was crafted with precision and creativity, offering customers elegant, high-quality, and fully customized packaging solutions. This step signified the development of the company’s in-house structural design expertise.
In 2023, recognizing the global demand for reduced shipping costs, better storage efficiency, and easier assembly, JS Packaging launched its foldable gift box series. These boxes brilliantly combine aesthetics, functionality, and structural innovation. Once introduced, the series quickly became one of the company’s best-selling product lines. The folding box so popular in market, because it can save space and shipping cost for our customers.
Looking ahead
In 2025, JS Packaging plans to open the first overseas branch in the Middle East, further expanding international reach and brand influence.
Under the CEO’s leadership, JS Packaging has evolved into an one-stop packaging solution provider, integrating R&D, design, and production. Today, the company operates a 4,000-square-meter modern facility with over 100 employees and is equipped with top-tier machines from Heidelberg, ROLAND, and other international brands. JS Packaging is certified by ISO9001, BSCI, FSC, and SGS, reflecting its commitment to quality, sustainability, and compliance. The company has worked with renowned global brands such as Apple, Amazon, and Sam’s Club.
Recent Work
Check out the work that we have done for our customers
The CEO leads with a clear philosophy:
“Build a team with warmth and resilience. Let packaging become the extension
of our clients’ brands.”
From a factory apprentice to a visionary entrepreneur, he remains true to his
values of integrity, dedication, and quality first—striking the ideal
balance between innovation, efficiency, and long-term trust.
As JS Packing looks to the future, the
company will continue to focus on sustainability, luxury design, and
innovation, empowering global brands with packaging made in China,
recognized on the world stage.